Use Case

AI Sales Coaching that builds muscle memory, not just knowledge

Give reps a safe place to practice cold calls, discovery, objections, and demos before real conversations. The AI hears their voice, watches their expression, and gives feedback on how they come across.

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Paris

VP of Engineering @ CodeReview.ai

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50%

Decrease in ramp time

2x

Faster time to first closed deal

150%

Increase in demo conversion rate

Deploys where your team works

Google Meet Zoom Phone Slack Salesforce HubSpot Google Meet Zoom Phone Slack Salesforce HubSpot

See it in action

Watch how sales teams use Tough Tongue AI to run realistic roleplay sessions with voice, video, and instant feedback.

Pre-built sales coaching scenarios in Tough Tongue AI

Browse pre-built scenarios

Cold calls, discovery, objection handling, demos — ready to practice

Multimodal coaching with AI-generated visuals during sales practice

Multimodal practice sessions

AI-generated images, slides, and live voice feedback

Try a live sales agent right now

These agents run in your browser. No sign-in required. Click the microphone and start practicing.

Technical Cold Call Simulation

Practice with a skeptical VP of Engineering

B2C Objection Handling

Drill credit card sales pushbacks until they're automatic

More pre-built agents to explore

Use them as inspiration or adapt them to your team. No sign-in required.

Retail

Retail Sales Floor Training

Coach Lisa

AI-generated images show the customer on the sales floor. Focus on visual cues and soft skills.

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Product Training

Wealth Management Product Training

Financial Concepts Walkthrough

Google Slides walkthrough of financial concepts slide by slide with comprehension checks.

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Curated scenario collections

Browse complete training libraries organized by sales stage and skill.

Enterprise Cold Calls

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Complete Sales Steps: Cold, Warm, Discovery, Closing

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Full Sales Coaching Collection

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Three steps to real coaching ROI

01

Browse pre-built sales scenarios

Choose from cold call simulations, objection handling drills, and enterprise deal roleplays. Each scenario features a realistic AI buyer with personality, role, and pushback style.

Explore Scenario Library
Sales scenarios in Tough Tongue AI — browse pre-built cold call, objection handling, and deal simulations
Scenario Studio — create custom AI sales coaching scenarios with your own context
02

Build scenarios from your own context

Upload recordings of your best calls, pitch decks, and competitive battle cards. Describe the buyer in plain language and the AI builds a production-ready scenario. Deploy via link, iframe, or enterprise account.

Open Scenario Studio
03

Track and improve with real data

Every session is scored and logged in your organization dashboard. See rep progress over time, compare performance across team members, and drill into individual sessions. Export data as CSV or use the analytics page to identify coaching opportunities.

View Analytics Dashboard
Organization analytics dashboard showing rep performance, session scores, and team progress

What teams are saying

"At Idyll, we've been using Tough Tongue AI consistently for sales training and client presentations. The audio quality and minimal latency make the practice sessions feel incredibly realistic."
KP

Kushal Poddar

Idyll

"Our new SDRs hit quota 6 weeks faster than the previous cohort. The AI objection drills made a measurable difference — reps stopped freezing on tough pushbacks."
RM

Rachel Martinez

VP Sales, SaaS Company

"The concept-based scoring is a game changer. Reps practice in their own words instead of memorizing scripts, and the feedback actually helps them improve between sessions."
JW

James Wheeler

Sales Enablement Lead

Frequently asked questions

Is organizational context required to start?

No. You can start practicing immediately with our pre-built sales scenarios. Adding your own context makes training more relevant to your specific selling environment, but it's not required to get value.

How do I bring my organization's context into the platform?

Upload recordings of your best and worst calls, share pitch decks and product documentation, add competitive battle cards, and include your sales playbook. The AI uses this material to create scenarios that match how your team actually sells.

Is scoring keyword-based or concept-based?

It's concept-based. Instead of checking if the rep literally said 'decision maker,' the AI understands that asking 'who typically makes purchases at your org?' captures the same concept, making scoring significantly more accurate and fair across different communication styles.

What does post-call coaching feedback look like?

After every session reps get a score with detailed, criteria-level breakdowns explaining why they were scored that way, transcript citations, what they could have done differently, and specific questions or talk tracks to try next time. No manager involvement required.

Can I build scorecards for our specific sales methodology?

Absolutely. Scorecards are fully customizable to any methodology: MEDDPICC, SPIN, Sandler, Challenger, Force Management, or your own proprietary framework. You don't need to be a prompt engineer to build them.

Will reps actually adopt this long-term?

Yes. Sustained adoption is driven by progressive difficulty levels that build confidence, gamified leaderboards and competitions, manager-driven coaching loops tied to scorecard data, and a private safe space where reps can practice and delete sessions without judgment.

Ready to build a coaching culture?

Your prospects won't know your reps trained with AI. They'll just notice they're really good.

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